Simply Stainless™
Bakeware

Crafted from ultra-durable stainless steel, Simply Stainless™ is a new line of stainless steel bakeware made to withstand the harshest of kitchen environments without requiring special care or use. It was designed for the baker who values clean materials, durability, and an oven-to-table experience.

Our creative team crafted a brand that looks bold, clean, and radiant. We wanted the brand to feel premium and reliable, appealing to a Williams Sonoma and Crate and Barrel audience. I had the opportunity to lead our creative, marketing, and leadership teams through a new brand strategy process for this brand. Informed by this strategy, I designed the brand, packaging, and directed the photography.

If you are interested in learning more about the brand strategy and the introduction of this process to Nordic Ware, I’m happy to present this in-person.