Email design

At Nordic Ware, the Creative team works closely with Marketing to design 1-2 consumer emails every week for our various product lines.

In the past, emails were often created from scratch and they did not communicate cohesive branding for every product line. This led to inconsistent messaging and a lack of brand awareness. To maximize efficiency and promote brand awareness, I established email guidelines with editable modules. Designers can edit the modules with the approved brand colors, fonts, and imagery. As a result, our email design process became faster and more consistent. On this page, you can view a handful of emails I designed at Nordic Ware with reference to the email guidelines.