Bundt Cast Bakeware

Bundt is an 80 year old brand with five categories and over 100 different pans. Our refresh included strategy, branding, packaging, and art direction. For this brand, I focused on brand strategy, advised the creative, and directed the photoshoots.

One of the most rewarding aspects of this project was helping introduce brand strategy to our creative process. Before exploring visual solutions, we spent time defining the fundamentals. These conversations helped shape every creative decision that followed.

Each cast bakeware collection features its own color palette and photography direction, thoughtfully designed to complement the finish of the pan and reflect the spirit of the season.

Food Stylist
Matt Barnes

Photographer
Claudia Ross

Art Director
Maddie Markley

Designer
Andrea Markley

Creative Directors
Andrea Markley
Maddie Markley

While Bundt Cast Bakeware has a rich 80-year history, we wanted to ensure the brand clearly reflected what makes it special today: exceptional craftsmanship, timeless quality, and making beautiful baking feel approachable.

The resulting brand is simple, refined, and purposeful. It's a reflection of what makes the Bundt pan so enduring. At its core, the Bundt pan is a simple way to create a beautiful cake with no decorating required. We wanted the brand to embody that same sense of effortless elegance.