Caribou Coffee

Latitude created Caribou Coffee’s 2024 summer campaign: Dream Date, a dating show to market Caribou’s summer fruit shakers and energy drinks. This campaign stemmed from the concept of “Real Dreamy,” which highlights the surreal qualities of Caribou’s products that are made with real ingredients.

As a designer under this campaign, I developed extensive knowledge of the brand campaign process and I created a variety of assets for my team. I worked on window decals, social media graphics to promote their new line of energy drinks, and a PR box to share with influencers. I also had the opportunity of creating and presenting an idea for the Caribou Coffee brand refresh.

Account Leads
Amber Hancock and Tyla Steensma

Strategist
David Denham

Creative Directors
Kayla Fay and Jason Strong

Designer
Maddie Markley

Illustrator
Lindsey Made This

Brand Refresh Idea

The Leaping ‘Bou

The Leaping ‘Bou symbolizes the exceptional and engaging experience that every guest encounters at Caribou Coffee.

If we outline the path of the Leaping ‘Bou, we find ourselves with the ‘Bou Thread, or a simple arc that can morph into a variety of shapes, icons, and textures. By bringing life and motion to the ‘Bou, we are representing Caribou’s promised experience of being enlivened.